EXPERIENCE
Hannah is a London-based fashion journalist and content specialist with experience in fashion editorial, social media strategy, marketing, partnerships and events. She writes about fashion, beauty, wellness and culture, combining trend-driven storytelling with audience insight to craft high-impact content for luxury brands and media platforms.
She has contributed to Vogue Business, Vogue Australia, GQ Australia, Vogue Living, Wonderland, and Glamour, producing everything from B2B write-ups and personal in-depth interview features to SEO-optimised shopping commerce content.
At Vogue Business, she supported the Head of Social in managing daily social operations, content strategy and community engagement for the brand's LinkedIn, Instagram, X (Twitter), Facebook, and WhatsApp channels, as well as the Vogue Business Members community.
Her ideated feature, 'The Business of Kylie Jenner,' became Vogue Business's number one new content story by minutes spent and number two in unique page views, surpassing evergreen content for November 2024. On social media, the accompanying Instagram post reached 1.23 million organically, ranking among the top-performing social posts of the year.
Beyond editorial, Hannah has worked across branded content, social media, partnerships and event strategy for major fashion brands. At Coach, she supported the Senior Marketing Manager and Director in executing the European rollout of multi-platform marketing campaigns. She oversaw all European customer store events, which set record-breaking revenue and footfall and worked with local media agencies to deliver large-scale OOH marketing activations and paid media campaigns.
At Matches, she was involved in B2B and talent partnerships, playing a key role in the brand's central partnership, 'Frieze Art Fair', and in supporting talent collaborations for US and APAC markets. Beyond her role, Hannah supported the producer and events manager with event support for high-profile activations.
Background
Hannah holds a BSc in Psychology from the University of Leeds and an MA in Fashion Communication (Journalism) from Central Saint Martins, where she graduated with distinction.
Her background in psychology allows her to take a data-informed, audience-first approach to fashion storytelling. She merges insight-led content strategy with creative editorial direction to craft compelling narratives.
At Central Saint Martins, she honed her interest in using journalism to spotlight emerging fashion designers. She interviewed rising British NEWGEN designers such as Tolu Coker, Kazna Asker, and Joyce Bao, who British Vogue and other leading publications have since spotlighted.
Influenced by her experience at Central Saint Martins, Hannah is passionate about discovering and amplifying new voices in the industry.
