As a London-based journalist and freelance social media assistant at Vogue Business, I have collaborated with leading fashion brands and media, including Vogue Australia, Vogue Scandinavia, Glamour UK, Wonderland Magazine, Coach and Matches Fashion. My work spans across various facets of the fashion industry, highlighting my versatility and expertise.
With a BSc in Psychology from the University of Leeds, I bring a unique psychological and emotive lens to my fashion journalism. Currently pursuing an MA in Fashion Communication (Journalism) at Central Saint Martins, I merge this perspective with my experience in fashion partnerships, luxury strategy, marketing, sales and events to produce compelling, fashion-focused features.
At Central Saint Martins, renowned for nurturing fashion innovators like Alexander McQueen, John Galliano and Phoebe Philo, I have deepened my interest in emerging talent. I have interviewed prominent BFC NEWGEN designers such as Tolu Coker and Kazna Asker, showcasing my ability to identify and engage with the next generation of fashion leaders.
With my broad experience in fashion, I have covered lifestyle, fashion trends, beauty, wellness and fashion week round-ups for Vogue Scandinavia, demonstrating my comprehensive understanding of the fashion landscape. As a freelance writer for Vogue Australia, I produce SEO-guided, commercially focused shopping content, leveraging my skills in digital strategy and content optimisation to drive engagement and sales.
